Saturday 15 December 2012

These sites are restricted except in Starbucks.

BY: NUR FAIZAH MOHD JOHARI JAYAKUMAR
      2011421396
Getting notified about restriction in opening a website normally is due to the block applied by certain places when you are using its Wifi but this time it is because you are not online in Starbucks. Caffeine behemoth Starbucks on Tuesday finally unveiled its revamped Web hub, a landing page that's only accessible from its in-store Wi-Fi networks in the U.S. Teaming with the likes of Yahoo (the main technology partner), The Wall Street Journal, GOOD, The New York Times, iTunes , LinkedIn, and Foursquare, Starbucks has packed the new site full of news both local and mainstream (including content that would normally be behind paywalls), free music download promos, local information like weather and bike trails, and movie trailers (Mc Carthy, 2010).

It is called the Starbucks Digital Network, or as senior vice president of digital ventures Adam Brotman called it "the digital version of the community corkboard." The content on the Starbucks Digital Network is carefully selected to be of interest to coffee-shop-goers: local information, downloadable music, quick bites of news and video

So, the next time you want to head out for a coffee, you can treat yourself to a good coffee and a good new media experience!


McCharty S. (2010). How Starbucks is trying to change the media. Retrieved from http://news.cnet.com/8301-13577_3-20020129-36.html

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