Illustration, picture, photo and
images; these are some common terms that we’ve come to know and use in just
about anything we do. The use of images to visually communicate information is
becoming the latest trend to tell others of the places we have been, things we
have done, people we have met.
Ever wonder why images can create
such lasting effect? The human brain functions in such a way that it perceives
visual information more quickly, fully and holds it longer in the memory. Even
when reading a book most people draw a kind of illustrations inside their heads
using imaginations.
The use of images is a favorite
instrument especially for non-governmental organizations. It is mainly used to
create a shock effect. Furthermore, an
image speaks to every language on the face of the Earth if it is done
correctly.
But bear in mind, wrong images
posted on a site can become viral, and thus become a PR worst nightmare for a
company or publication.
Check this out!
Aishah Pilus
Source: 2012, Worth a thousand words: images that have real impact.
Retrieved on October 30, 2012 from http://www.webdesignerdepot.com/2012/05/worth-a-thousand-words-images-that-have-real-impact/
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