The world we live in.

Social media has become a fuzz and a fond companion to one individual. With latest gadgetry, it came with small packages and mobile, which only meant the capability of public to access their account and start socializing anytime anywhere. It wouldn’t be a headache if this so call helper of millennia – Social media, scooping only to daily routine but bear in mind that entry’s made can also be directed to brands and product that circulating the mass public.

Even though we live in the time of technologies, but sentiment never really loses its touch- emotions stand in our way. Sensitive issue remarks will be quickly and immediately criticize. Much has been said, this is goes to companies that found their self in dealing with consumerism. It does not matter what is the nature of the company’s business as long as it plays it right nothing will come between it. 

With all the wars that has been going on, and human right issues, public becomes more aware and volatile to some extent. With the social media in their hand, they will simply post a comment that directed to one that involved on any matters at all. Many companies have suffered from this form of obstacle, the like of Starbuck, Prada, Dell and many more. Even for this big enterprise, matters like this, is hard to swallow.

This era of internet has offers credible stuff to the mass public. Minors can have their own website just by a click of a button. Thus, anti-brand websites made specially to ban those brands and products, is only 60 seconds task.  With the introduction of Apps on IPhones and Androids, it only draws brands and products closer to new war ground that filled with new obstacles.

Publics do not expect companies to be perfect, but they expect them to be sensitive and take a responsible position in terms of environmental, social and welfare issues. Overall, social media creates an open environment of virtual holistic brands and products experience. We live in the world of tomorrow but in a way it make us volatile and sense of affiliate become hazy. It is hard to appeal to every ‘nag’ as the internet has spoils the public. Maybe social media give us too much that resulted to we became soft public. Nevertheless, this is the world we live in and the companies have to deal with it.

Glyn Atwal (2012),Managing the Dark Side of Your Brand

http://www.brandingmagazine.com/2012/05/20/managing-the-dark-side-of-your-brand/

By: Iskandar Dzulkarnain Bin Rosli Mat Isa