New Media Advertising

Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, billboards and more recently, product placement. Ads are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or perception (Marshable, 2005).

Nowadays, advertiser has gone into a different approach that is using new media as a new medium to advertise and promote. New media is convenient and also cost effective to be used. Thus many companies are using new media to promote and advertise their new product. New media enables the company to target their audiences.  New media is use as viral marketing strategies as the information is connecting and spreading. Facebook, twitter, istagram and thumblr are some of the example of social networking sites that are being use for new media advertising.

 New media advertising employs new technology to reach customers, specifically on the Internet. While print, radio and television ads still exist, traditional advertising's influence has decreased, forcing the marketing industry to consider new media avenues. Consumers are increasingly on the Internet to communicate, receive news, and purchase products. A computer screen may be the most efficient way to reach these technologically savvy consumers.

By Wan Nur Izah Wan Noordin

http://online.wsj.com/article/SB118005411110914183.html

http://www.wisegeek.com/what-is-new-media-advertising.htm

http://mashable.com/category/advertising/