As
today world is evolving into the new media era, it is seen that traditional
media is taking its chances to move forward too. Printed forms of media such as
newspapers and magazines are now adding a page on the internet to reach its
readers. As the media realize people are now moving in a fast pace to perform
their daily routines and hardly have sufficient time to buy a newspaper or a
magazine. The printed media has found a way to reach their readers as well as
potential readers through the internet by creating a website, blog or portal in
spreading information. The public could always browse the news and relevant
information through these created sites while they are busy at work.
As each printed magazines cater
various target audience, people could easily obtain information which they have
interest in. Other than that, the public could give feedback to the media in a
more comprehensive two-way communication through their sites. For example, CLEO
magazine the printed version has set up a website called AskCleo (http://www.askcleo.com.my/)
in order to provide their online readers information as
well as a platform for them to give feedback or ask ask questions. This is seen
very beneficial to us in order to save time and money. Each website design is
creative and very interactive for the users. A friendly yet interesting website
could also attract potential readers to browse through.
By: Nurul Aini Noor Shah
2011837424
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