2011421396
Getting
notified about restriction in opening a website normally is due to the block
applied by certain places when you are using its Wifi but this time it is
because you are not online in Starbucks. Caffeine behemoth Starbucks on Tuesday
finally unveiled its revamped Web hub, a landing page that's only accessible
from its in-store Wi-Fi networks in the U.S. Teaming with the likes of Yahoo (the
main technology partner), The Wall Street Journal, GOOD, The New York Times,
iTunes , LinkedIn, and Foursquare, Starbucks has packed the new site full of
news both local and mainstream (including content that would normally be behind
paywalls), free music download promos, local information like weather and bike
trails, and movie trailers (Mc Carthy, 2010).
It
is called the Starbucks Digital Network, or as senior vice president of digital
ventures Adam Brotman called it "the digital version of the community
corkboard." The content on the Starbucks Digital Network is carefully
selected to be of interest to coffee-shop-goers: local information,
downloadable music, quick bites of news and video
So,
the next time you want to head out for a coffee, you can treat yourself to a
good coffee and a good new media experience!
McCharty
S. (2010). How Starbucks is trying to
change the media. Retrieved from
http://news.cnet.com/8301-13577_3-20020129-36.html
No comments:
Post a Comment