Instagram is where you snap a picture,
choose a filter to alter the look and feel and post it into your Instagram’s account.
Photo sharing nowadays as easy as pie since it can be share to Facebook,
Twitter and Tumblr too. According to
social media specialist Jeff Peters, Instagram is a social network where
sharing photos and commenting or liking other friends’ photo takes place. Peter
added that Instagram have the interesting aspect where it is not in the site
but purely mobilize.
This kind of approach have been using
by the organization that is basically in fashion line such as TopShop and
Hijabista Magazine. Explanation from
Peters concludes that any fashion organization can make their own way in
appealing the brands and industries in visually-oriented where the visual
connection between the brand and a consumer or potential customer is there
(Graze Lavigne, 2012).
PR professionals should seriously
consider approaching the complement client announcement and press releases
using the social network as well instead of only using Twitter and Facebook
(Jennifer DeAngelis, PR account executive with InkHouse).
Through this new trend in social
media, PR practitioners can attract and attached with the community in a more
interactive way. The wisdom ‘Picture speaks a thousand words’ literally
projected the effectiveness in visual imagery to the people.
By Fatin Nur Sofia binti Zainol Alam
2011208068
References
1. Grace
Lavigne (September 14, 2012), 5 Instagram Tips for PR Pros. Retrieved on 27
September from http://blog.prnewswire.com/tag/instagram/
2.
Sahil
Patel (April 10, 2010) Four Things You May Not Know About Instagram. Retrieved
on 28 September 2012 from http://www.prnewsonline.com/watercooler/Four-Things-You-May-Not-Know-About-Instagram_16292.html
As said, "picture speaks a thousand words". For me, Instagram have become a breakthrough that overcome Flickr sensation. Like Facebook beat MySpace.People will find ways to make use Instagram in way that we didn't realize.
ReplyDelete