OUR MESSAGE IS FOR EVERYONE

  The new social media is changing the past time activities of the kids. 10 years back the kids were seen playing outside and having fun under the sun was what we call normal. Nowadays kids prefer staring blank at their high tech gadgets and a buzz or tweet from a friend is common rather than a normal conversations. A research called the “MinorMonitor” has come up with a study that 38% of kids on Facebook are under the age of 13. 
 

Reaching out to the kids is no longer an easy task to accomplish. Without Facebook, Thumblr, Instagram or Twitter account the attempt of reaching out to them seems futile or underachieved. This shows the massive role of Social Media to reach to their minor audience have shifted from traditional television programs to venturing into social medias to create a bridge between themselves and the audience.

However the minors who surfs the web are not able to identify right or wrong right of the bat. They require time and nurturing to help them understand the content of the message that is intended to their attention. The PR role in this case lies in both safety and content. The safety aspect is the social media that the PR practitioner must not have intention to harm the kids in any way or include messages not for their eyes and ears. This is guided by the rating such as General viewing, 18SG and etc.

Public Relations such as me and yourself must not forget to whom the message is intended and to and how you want the message to be heard and seen by your audience. Therefore the “Social Media” as it grows so does our role in adjusting our message to our new audience. Hopefully this will help me and the rest of the future practitioner to bare in mind that our message plays a role but so does the intended audience. With the technology for the world today almost everyone can read the same thing but interprets it differently.

Written By Azri Norazmi, 25th September 2012 

Reference

(Really, Really Young) Kids using Social Media : Normal?