Marketing thru new media

Who don’t want a job that only needs you to get to sit on facebook all day. It is easy as it sounds. Nowadays companies all over the world are pondering ways to penetrate their products and services to the whole new level of business globally.  All the praying that those businessmen did was answered personally from god where there are many alternative media or new media arise in this era. 

It’s proven that the new media platforms such such as Twitter,blogs, facebook ,Youtube and linkedin can enhance sales for companies , it’s not only easier for business but also an endless stream of information and trends that are happening in today’s industries. This advantage could be used to produce more competing products and services that are out in the market. Not just that, through new media, you can get the ability to engage with your audience to get their feedback about the product or services you provided, which seems harder during back then whereby products and services are more limited due to  less variety of promotions and advertising wise.

 It will also build your community-building, through the right channel a wide variety of practices can be utilized for community building, it may started simple such as closed event for loyal customers to larger scale such as festival , all this approach through new media  will surely  joint the bond among the audience and the company itself.

Thru internet online finding your brands target audience will be much easier, but the crucial thing to do is to understand what field of your businesses is, this is core to further the research about the specific audience you intended to approach. If you are not on social media, then you are not where your audience is (Stacey Acevero,2011)

Behind every strength, there’s a weak hole, bypassing it might give your opponent the advantage.  A good social media marketing strategy is all about connection, new media seems to be the right fits for today’s business as it complement each other well.

References,

Gene Patterson  September 05, 2012, social media marketing strategy.

http://www.helium.com/items/2225045-social-media-marketing-strategy

Lee Odden (2012 )Hiring a Social Media Strategist – Essential Skills & Talentshttp://www.toprankblog.com/2011/10/hire-social-media-strategist/

By Fardzri Hafiz