Instagram : The Use of It in PR

                Day by day, the number of Instagram users is highly increasing. From 15 million in early 2012 to 80 million in July. Each people use it for different purposes. In which some of them use Instagram to show off their purchases, beautiful photos of skies, self-portraits, photos of daily routines, everyday outfits and even more.

               There are even some of these small business owners who use Intsagram as a platform to promote their own products like handphone casings, clothing, accessories and shoes.

               Instagram allows companies to engage with their peers and customers by sharing snapshots of their products, culture and people in an intimate and informalway.(Deangelis,2012)

               Users can start out by filling out their Instagram profile completely for viewers knowledge and simply tag the pictures with relevant hashtags. As an example, if a photo of a pair of heels is uploaded, tag it with '#shoes' or '#heels'.
 

               Apart from that, the term 'social network' itself shows that it is all about building network and engaging with others. This can be done by liking and dropping comments on other amusing pictures on Instagram.

To top it off, users are encouraged to share the Instagram activity on Facebook and Twitter, and promote it on the website with follow buttons. This somehow gives more exposure to the products sold and do not protect the Instagram profile as it would not allow everyone to view the pictures.

Last but not least, do sign up for Statisgram as it allows users to view their own images in a web browsers, monitoring stats and promoting their stream on other social networks.

               So what are you waiting for, friends? Kick-start your business by signing up for Instagram. It's only a click-away....for Apple and Android users. :)

Reference :

Deangelis, J. (2012, August 24). How We Can Use Instagram In Public Relations. Retrieved October 6, 2012, from Inkhouse Web site: http://www.inkhouse.net/how-we-can-use-instagram-in-public-relations/

By,

Syazwina Roslin

2011258152