SELF-EFFICACY AND NEW MEDIA

Although computers and the Internet are the vital tools in people's lives today, facilitate life on the one hand, they have brought new risks with them on the other. Internet dependency, or problematic Internet use, has emerged as a new concept of addiction.

In the era of globalization and advancement of technology, each and every person in this world is familiar with the new media technology. Today’s modern society is completely embedded within a technological context, which makes the understanding and evaluation of technological self-efficacy critical.

According to Cherry (2012), self-efficacy is the beliefs in one’s capabilities to organize and perform the sequences of action required to produce given achievement. In other words, self-efficacy determine on how people feel, think, motivate themselves and behave.

Todays, self-efficacy has come out accordingly with the new media, that is computer self-efficacy and Internet self-efficacy. Internet self-efficacy is an extension of computer self-efficacy, which is defined as “a person’s perception of their ability to learn and use computers and computer programs” (Nowak and Krcmar,2003). Computer self-efficacy and self-efficacy generally are important analysts not only of computer use, but the level of success one will experience when using a computer, because self-efficacy is also a specialist of the effort and persistence a person will put forth when faced with given task.

Written by:

Nurul Amirah Binti Abdul Halim

2011437098

references:

Kendra Cherry (2012). What is self-efficacy. Retrieved on October 2012 at http://psychology.about.com

Nowak, K. and Krcmar, M. (2003). Improving computer efficacy and perceptions of

technology related careers in the classroom: A case study. Retrieved on October 2012 at  http://www.allacademic.com/meta/