Free
publicity can be easily gained as these are the sites that guarantee you a
fast, cheap and it is the easiest way to reach your target audience.
E-PR
relationships does not only concern on getting people to view your site. It is
about how you deliver messages or information in order to attract and at the
same time maintain relationships with your targeted audience.
You
can get a thousand of hits in a day, but people will eventually get bored when
they knew that your site are not giving them what they want, you too are
definitely would not gain anything from your site. The
first 15 seconds relationship is important as an initial impression with your
audience. Creatively create an effect that could influence your viewers to create
a greater buzz to others.
Your
E-PR is not effective if your viewers choose to leave your site within 15
seconds.
Reference:
Haig,
M. (2000) The Essential Guide to Public
Relations on the Internet. United Kingdom: Kogan Page.
By,
Noor Asyikin Sazali
Impression could gain attention. Thus as E-PR, need to use their creativity to create fascinating interactive new media that will make public stay on the same page more than 5 minutes. Plain webpage and normal content would not be attractive with ever changing public that always demands for unique interactive. Identify audience and think like the audience, what audience need from the new media page. From that, E-PR could maintain relationship with public for a long period.
ReplyDeleteHello.
ReplyDeleteE-PR? ermmmmm. Something interesting.
15 seconds? my connection in shah alam requires more time to load even this simple blog page
ReplyDeleteYou are using the cheapest plan Ashman. Mesti la slow. Tukar pakai Unifi or other plan. hehehe
ReplyDelete