Day by day the number of people using
the internet is increasing rapidly. Children, teens, adults, teachers, parents,
grandparents, everyone is signing up to famous social sites on in the internet.
Well, almost everyone….. Except for the Chinese in China.
But most importantly, more people are
switching to watching videos and movies on the internet rather than watching
television. Why? That’s simple: control. Everyone loves to be in control of
what they want to do. Be it in the kitchen, office or in the bedroom. It is in
the human nature to want to take control. And this is when Youtube comes in. You search, and you watch what you want to watch.
Anytime, any day, anywhere.
Ever since its birth in 2005, YouTube
has been a global phenomenon. With being a subsidiary of Google in 2006, it is
the platform for everything. According to Google chairman and CEO Eric Schmidt,
YouTube has created the largest online video community in the world, it’s
shaping the way video is produced, distributed, and monetized. YouTube is a
media catalyst. The creators have built the technology platform, aggregated the
audience and now YouTube has the monetization tools that allow anyone to create
and distribute content through a single point at a global scale. YouTube is
also a medium to connect awareness and action that are needed for corporate
companies to evolve both their product and the way nonprofits approach social
media.
YouTube is the home of millions of
videos. Some may be informational such as National Geographic’s YouTube channel
and some may be disturbing like the highly controversial video being uploaded
on YouTube, Innocence of Islam. Nevertheless, YouTube has everything.
Yes, everything.
Previously, you would have to book for
flight tickets, accommodations, and entry tickets to world’s famous rave party,
Tomorrowland. Now, with the existence of YouTube, you get to experience the
loud bass thumping, DJ spinning in your eardrums, anywhere around the world –
even in your bathroom. A statement being blurted our bluntly by YouTube’s head
of products, “YouTube is emerging as the first global TV station… The living
room for the world,” (Hunter Walk, 2011)
And it doesn’t stop there. Instead of
becoming just an ordinary viewer, you get to take part too. Uploading a normal
video would take you less than 30 minutes where as High Definition videos might
take you a little bit longer. But without patience and effort, you’re not going
to go anywhere.
YouTube is also a platform to make
money. If your channel gets millions of views, YouTube will pay you to make
more videos. With recognition you get rewarded. Among the YouTubers who get
paid are KevJumba, JennaMarbles, JacksGap, DulceCandy87 and Smosh.
If you have never been noticed before,
now’s the time to get that HD camera that you have been using to film videos of
birthdays and drunken parties and use it for a good cause. Show to the world
(literally) what you are capable of. Make one video that’s brilliant (and
highly annoying too) like PSY’s Oppa Gangnam Style and you my friend are on the
way to stardom. Sign up and upload now. It only takes the one site to make it
all happen, YouTube. J
References:
1)
Daniel
Sacks, January 31, 2011. “How YouTube’s Global Platform is Redefining the
Entertainment Business”
2) Rahim
Kanani, June 4, 2012. “Why YouTube is The Ultimate Platform for Global Social
Change”
Submitted by,
Putri Suzi Elanee bt Megat Zaharuddin
Youtube has been a awesome 'TV' for everyone. It bring social change all over the world. It becomes a tool for entertainments, knowledge, and more. This is a platform for us to share our knowledge and information in the form of video. Video is more interactive compare to reading materials, so its a gate way of thinking rather than imagining.
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