Game Industry in New Media

Fadzri Hafiz Ramli

If you are a gamer you surely know the release dates and upcoming games that are up for grab on the market, or perhaps you might have seen it in football match digital perimeter advertisement. Some just simply Google it or watch the trailer of the new video games on Youtube, and the medium the industry use to advertise their games globally is none other than thru new media. 

As we know it, it is the nature of new media’s potential to spread news and information virally. It had been a long time video games industry or interactive entertainment started to get over the ground of advertising, steps and effort their taken was crucial as their product thru new media advertising meet its needs ever since.

Most hardcore gamers out there do appreciate the new media as it provide information that they needed, family physicians Frederick Kron, M.D., of Verona conducted a study from a total of 217 medical students from the University of Wisconsin, Madison, and the University of Michigan. Overall, medical student respondents, including who do not play video games, held highly favorable views about the use of video games and related new media technology in medical education. (2011 ,Barbara Bein).

Let’s not put aside that Shrooming gamer mostly from teenagers is also one of the key factors for the increase sales in game industry, but none of it can happen if it’s not from the combination of gaming, online advertising and marketing thru new media, as it is an epic approach for the economic development that help in boost up sales and profits.

UBISOFT PR Manager : Assassin’s Creed 3 interview

Reference

Barbara Bein (2011) Games Must Build Skills With Patients, Be Fun, Available at:http://www.aafp.org/online/en/home/publications/news/news-now/resident-student-focus/20110126newmediastudy.html 

Get Online and Shops

The invention of technology in some way makes life easier. With technological machine people are getting help in every sector. Cars and bikes are helping people to reach anywhere quickly. Airplane and superfast trains have been reduced distance between cities and countries. Computer and internet are providing information in simplest way also it has changed way of communication. Now people are doing video conferencing and chatting to communicate with their friends and family used communication technology (Suman Ahliya, 2010).

            With the revolutionized in internet services, people can gather any information according to their interest by only a click. Through this technology, lots of online shopping risen. Retailing companies, those who mostly come out with this new media to reach the loyal customer and potential customer. Examples of online shopping sites that we can see now are such as Zalora and Mudah.my.

Online shopping is at some Web sites, you can purchase products and services or register to receive materials, such as a newsletter, catalog or new product and service updates (greatvocab.com).

Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office (businessdictionary.com)

Online shopping works towards the public since it is the easier ways to shops. This kind of shopping are mostly cater for the career people who do not have time to go out to the mall and shops. They are willing to be in their comfort outfit and sit in front of the computer and search for products that they need. New generations with new media is the targeted audience for these kind of shopping where they are mostly on the internet every day. This method of is convenience towards the shoppers and convenience also is one of the advantages of new media.

Even though there are few disadvantages using online shopping, people still rely on it as it is easier and believe in time saving. Online shopping also starts to invade the social media to gather more customers. Retailing companies are utilizing the new media and create a new phenomenon in shopping online. They should be fully developing any new social media that will assemble groups of different customers and give benefits to their companies as well.

Fatin Nur Sofia binti Zainol Alam

2011208068

References

Suman Ahliya (2010) Advantages and Disadvantages of Technology http://technology.ezinemark.com/advantages-and-disadvantages-of-technology-16b045ef0bb.html

Online Shopping definition http://www.businessdictionary.com/definition/online-shopping.html#ixzz2Cj6QypvU

The world we live in.

Social media has become a fuzz and a fond companion to one individual. With latest gadgetry, it came with small packages and mobile, which only meant the capability of public to access their account and start socializing anytime anywhere. It wouldn’t be a headache if this so call helper of millennia – Social media, scooping only to daily routine but bear in mind that entry’s made can also be directed to brands and product that circulating the mass public.

Even though we live in the time of technologies, but sentiment never really loses its touch- emotions stand in our way. Sensitive issue remarks will be quickly and immediately criticize. Much has been said, this is goes to companies that found their self in dealing with consumerism. It does not matter what is the nature of the company’s business as long as it plays it right nothing will come between it. 

With all the wars that has been going on, and human right issues, public becomes more aware and volatile to some extent. With the social media in their hand, they will simply post a comment that directed to one that involved on any matters at all. Many companies have suffered from this form of obstacle, the like of Starbuck, Prada, Dell and many more. Even for this big enterprise, matters like this, is hard to swallow.

This era of internet has offers credible stuff to the mass public. Minors can have their own website just by a click of a button. Thus, anti-brand websites made specially to ban those brands and products, is only 60 seconds task.  With the introduction of Apps on IPhones and Androids, it only draws brands and products closer to new war ground that filled with new obstacles.

Publics do not expect companies to be perfect, but they expect them to be sensitive and take a responsible position in terms of environmental, social and welfare issues. Overall, social media creates an open environment of virtual holistic brands and products experience. We live in the world of tomorrow but in a way it make us volatile and sense of affiliate become hazy. It is hard to appeal to every ‘nag’ as the internet has spoils the public. Maybe social media give us too much that resulted to we became soft public. Nevertheless, this is the world we live in and the companies have to deal with it.

Glyn Atwal (2012),Managing the Dark Side of Your Brand

http://www.brandingmagazine.com/2012/05/20/managing-the-dark-side-of-your-brand/

By: Iskandar Dzulkarnain Bin Rosli Mat Isa

New Media becoming Mainstream Media

New media is quickly becoming mainstream media around the globe. We become familiarize with blogging, micro blogging, RSS, widgets, social networking, chat rooms, message boards, podcasts, video sharing, photo sharing.

Although development of economic, social and cultural have widen in all markets but the global phenomenon is still the social media. Participations of creating more content are lead by the Asian markets. I would say the quickest growing platform would be YouTube in terms of video sharing although all social media platforms have grown noticeably.

Social network is one of the platform for creating and sharing content especially Facebook, where we users uploaded photos and uploaded videos. Not to forget, nowadays social network users have installed widget application. Same goes to bloggers that installed applications in their blog templates.

We are also alert that blogs are becoming the mainstream media globally and become rival to traditional media as community becoming active in reading blogs and some of them started their own blog. Plus, social media has strong impacts over brand reputation where users post opinions about products and brands on their blogs. Companies that have blogs will generate more positive interaction with their external stakeholders.

http://www.randmediagroup.com/new-media-vs-old-media

MOHD ASYRAF BIN MOHD BUSTAMAN  

2011804448

GANGNAM STYLE IS THE NEW STYLE

It is pretty obvious that everyone in the world is taken by storm of the recent viral video posted on YouTube, South Korean rapper, Psy’s Gangnam Style. And if you thought that people are over the Gangnam Style, think again. This pop sensation has become the second most-watched YouTube video of all time with nearly 620 million hits. According to YouTube on November 2, Psy'sGangnam Style music video gathered nearly 620 million views, beating out Jennifer Lopez's music video On the Floor that had been standing at number 2. However, he is still behind American teenage heartthrob Justin Bieber’s Baby with 790 million hits (India Today Online,2012).

But don’t be surprised if his Gangnam Style reaches number one soon looking at the current record which stands at 620 million hits. To spice up to that, United Nations Secretary-General admit that he was nervous at first but eventually gave in and tried the Gangnam Style moves. This was unusual because he rarely shows this quirky side of him

Earlier, Ban Ki-moon had joked: "I was thinking about you when you were coming, you know we have tough negotiations in the United Nations. In such a case I was also thinking of playing the Gangnam Style dance so that everybody would stop and dance, maybe you can bring UN style”.

On more exciting news, South Korean rapper Psy has been awarded an early 2012 American Music Awards, six days before the actual event. The 34-year-old star, who shot to fame with his catchy song Gangnam Style, has been awarded the New Media accolade for the most popular video in YouTube history, reported Ace Showbiz (India Today Online, 2012).

Psy, who is also under the same manager as Justin Bieber, Scooter Braun, will be presented with the award during the pre-show activities and to top it off, he will perform his unique dance moves at the ceremony.

It is so amazing how the new media specifically YouTube can make someone so well known and make them into such a hit. But let’s not hope that this is a one hit wonder for Psy also known as Park Jae-Sang. That is how much effect the new media has brought on especially in the social network sites. People nowadays don’t even have to come out of their houses to become so famous.

Prepared By,

Atthiya Khadeja Anurddin

India Today Online, 2012. Gangnam Style Second Most Viewed Video on Youtube, Retrieved on 5^th November 2012 from http://indiatoday.intoday.in/story/gangnam-style-second-most-viewed-video-on-youtube/1/227340.html

India Today Online, 2012. Gangnam Style gets Psy the American Music Award for New Media, Retrieved on 5^th November 2012 from http://indiatoday.intoday.in/story/psy-gets-american-music-award-for-gangnam-style/1/229224.html

India Today Online, 2012. Ban Ki-moon does it Gangnam Style! Korean pop sensation Psy teaches UN chief some dance moves, Retrieved on 5^th November 2012 from http://indiatoday.intoday.in/story/un-chief-ban-ki-moon-dances-gangnam-style-with-korean-pop-sensation-psy/1/226024.html

Power of the Image!

Illustration, picture, photo and images; these are some common terms that we’ve come to know and use in just about anything we do. The use of images to visually communicate information is becoming the latest trend to tell others of the places we have been, things we have done, people we have met.

Ever wonder why images can create such lasting effect? The human brain functions in such a way that it perceives visual information more quickly, fully and holds it longer in the memory. Even when reading a book most people draw a kind of illustrations inside their heads using imaginations.

The use of images is a favorite instrument especially for non-governmental organizations. It is mainly used to create a shock effect.  Furthermore, an image speaks to every language on the face of the Earth if it is done correctly.

But bear in mind, wrong images posted on a site can become viral, and thus become a PR worst nightmare for a company or publication.

Check this out!

Aishah Pilus

Source: 2012, Worth a thousand words: images that have real impact. Retrieved on October 30, 2012 from http://www.webdesignerdepot.com/2012/05/worth-a-thousand-words-images-that-have-real-impact/

Why don’t you just CLICK?

Nowadays, the users of the internet have increased. The usage and variety of services offered in the internet also increasing. One of the famous services offered through internet is online banking. Online banking which also known as Internet banking or E-banking, is one of the service developed by financial institution for their customers. This service allows their customers to conduct any financial transactions through the websites which was monitored by the institution itself. In Malaysia, there are several of financial institutions that offered online banking such as CIMB Bank, called CIMB Clicks and Maybank2u by Maybank.

Furthermore, online banking has lots of benefits that can offer to the customers. Firstly, the fees that are charged are far lower than regular bank fees. We can make as many as the transaction that we want without being charged higher like the regular bank does. In addition, online banking is beneficial for us because we are able to aware of record keeping that will be easier for us to manage our financial. The most important thing is no time constraint and unlimited service. Compare to traditional bank, it only open for five days a week from morning until 5 or 6 pm, but through online banking, customers are able to make the transaction any day and any time that they want. This is why online banking is considered convenience for all people.

In other hand, internet connections became one of the major problems of using online banking. The user must have a stable internet connection in order to experience smooth transaction via the computer. The connection might become slow and affect the transaction process. Besides, if the connection was terminated, we must re-enter all the information and make the whole transaction again starts from the beginning. Lastly is the security element. As the online banking involves money transaction, the risk of user account being hacked is still high. Even though the banks which offered online banking service guarantee about the security, still the risk is still there.

The services offered by online banking make the customer’s life easier. You do not need to drive out to the nearest bank or ATM to perform the transactions or settle up the bills. What we need is a PC and a connection to the internet. By having smart phone or device like tab is pretty much of big help to smoothen your online banking business with such as CIMB Clicks or Maybank2u.

Written by ‘Aisyah bt Mohd Ezani (2011696512)

Miriam Caldwell (2012). Three Advantages of Online Banking. Retrieved on 30th October 2012 from http://moneyfor20s.about.com/od/financialinstitutions/tp/Online-Banking.htm

Shakti Singh Dulawat (2010). Advantages and Disadvantages of Online Banking. Retrieved on 30th October 2012 from http://methodofsolutions.com/2010/06/22/advantages-and-disadvantages-of-online-banking/

Debbie Dragon (2012). Benefits of Online Banking. Retrieved on 30th October 2012 from http://www.depositaccounts.com/blog/benefits-of-online-banking.html

JUST GOOGLE IT!

The phase “I don’t know, just Google it” is part of our vocabulary today. The technological advancement has made information can be search at our finger tips. Google is such an influential search engine that display highly accurate result that helpful to all. We can Google about anything that we could ever think of from images to translating a language. The history of Google started when Larry and Sergey, now Stanford computer science grad students begin collaborating on a search engine called BackRub. BackRub operates on Stanford servers for more than a year and eventually taking up too much bandwidth to suit the university. Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google, a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web (Google, 2012).

Google has provide its consumer a new way of communications flow as it enables people to access information just by one click and from anywhere in the world.  Google can be perceived as general search engine displaying an almost blank starting page without advertisements and using an innovative indexing system to deliver highly accurate search results thus has brought many benefits to consumers. Google have definitely has benefits the user in so many ways.  It has made it possible for users to learn, play, advertise, share and many more. The community has become depended on Google as the source to go to in searching for anything. Google can be called as the digital library in this modern era. The impact of Google in the new media keeps increasing day by day in so many ways. Some of them are benefits and some of them are negative effects. In conclusion, what? Don’t know? “Just Google It”J.

WAN NUR IZAH WAN NOORDIN

Source : The Power of Google: First Mover Advantage or Abuse of a Dominant Position? By Sophie van Loon

New Media: A Platform to Be Famous

New Media is a 21^st century catchall term used to define all that is related to the internet and the interplay between technology images and sound (Bailey Socha and Barbara Eber-Schmid, 2009).

We can do many things when we learn new media. For example, entrepreneurs use new media as a medium to market their products. Reporters use new media, to spread new information.  Politiciansare using new media to gain trust from the society and Public Relations practitioners use new media to establish good relationships between an organization and its publics.

However, how about ordinary people like us? Some people see new media, like YouTube for example, as a platform to be famous.

Some people love to do stupid things or something that will embarrass themselves and simply upload it in YouTube. Surprisingly, it attracts many attentions from viewers and makes the person become famous.

Nevertheless, some people really want to show their talent to the society. For example, like Justin Bieber who is one of the most famous singers in the world. His talent was recognized through YouTube. In Malaysia, we also have people which have become famous because of YouTube, like Yuna, NajwaLatiff, Mat Luthfi and others. Nowadays, Yuna is a successful singer locally and internationally.

Mat Luthfi, student from Curtin University who is famous in YouTube

Yuna is one of the famous celebrity in Malaysia which her talent was recognized through YouTube

Anyone can upload their video in YouTube to be watched by many people all over the world. Just like that, than you will become famous. The different is either you become famous because of your talent or because of your “stupidity”.

By,

Siti Farha Binti Yaacob (2011476412)

AIR ASIA AND THE SOCIAL MEDIA

There is no such thing as pure technology. To understand technology, one must first understand social relationships. Understanding social relationships requires a grasp of communication. Everything about the adoption and uses of media is social (Eisenberg, 1996). Basically, individuals use media within the framework of their lives in order to accomplish their personal goals while on the other hand, technology shapes individual’s goals and actions.

            AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000 fans. AirAsia even claims that now they are at the positions as the leader in social media marketing. According to Kathleen Tan, the Regional Head of Commercial, the Facebook Fan Page has enabled the airline to turn away from the usual limitations of conventional marketing “which consumers are no longer reacting to” (Yeoh, 2010).

            AirAsia has started to build and invest in social media marketing since two years ago. Today, we can see that it has its own blog, Facebook, Twitter, Flickr as well as Youtube channel. Using new media or social media really needs a lot of commitment and resources to manage 24/7.

            However, there are many advantages of using new media or social media which the first one is through the Facebook Fan Page, the organization can be more relevant in providing content, based on feedback or requests from our guests instead of just sending out one way marketing push or product updates.

            Next, through Facebook Fan Page also AirAsia can optimize their engagement and interaction with their guests apart from creating a fun and creative platform among the social media community. This would help the organization to sustain good relationship with their customers.

            Lastly, the Facebook fan Page also enables guests to share their travel experiences, create travel networks as well as receive real-time information updates on its flight operations and local airport conditions such as the snowstorm in London.

            The world is different today. Consumers have become greatly empowered and the size of impact of social media will only grow as the numbers explode. The use of new media or social media is very important in order to enhance the image of organization.

References

Eisenberg, E.M. (1996). Communication Networks and  New ‘Media in Organizations. Retrieved October 5, 2012 from http://nosh.northwestern.edu/bookchapters/Eisenberg-1990.pdf

Yeoh, S.H. (2010). Air Asia Claims Social Media Victory, Admits Huge Resources Needed to Manage. Retrieved October 5, 2012 from http://www.tnooz.com/2010/04/07/news/air-asia-claims-social-media-victory-admits-huge-resources-needed-to-manage/

PUBLIC RELATIONS AND ONLINE MEDIA MONITORING

By:
nurulaini shah bt noor shah
2011837424

             Public Relations in many organizations have specific roles in order to maintain the organizations reputation in the eyes of the public. Image is one aspect which people in an organisation believe to be the impression outsiders have of the organisation. This could be an illusion bred of thinking because the knowledge and understanding of outside opinion of people are lacking. It is a common situation an organisation has a mind-set that everybody loves them. An opinion or image study could reveal the very different and most unexpected as well as disconcerting image exists. (Jefkins, 1983)

            Public Relations perform a task of monitoring about their organizations image through the blogs in analysing the information about their product, services or even staffs from their company. Media monitoring is the process of reading, watching, listening to the editorial content of media sources for example, blogs, and then identifying and analysing contents containing specific keywords or topics. For example, by monitoring organizations mention in various blogs, public relations can conduct a research on the problems and issues as well as improvements which could be done to increase the reputation of the company. Organizations could also identify the successfulness of their news releases, competitors and business opportunities.

            In recent years, the popular use of internet in informing others about a variety of information allows organizations in taking advantage of this situation. A well-known online media monitoring service which is CyberAlert has emerged to track down the company’s performance as well as of their competitors. Updates would be given on relevant information which public relations may find useful compared to using the old fashion media. Word of mouth of an organization whether good or bad could be detected early and public relations play a part in responding to the issue at hand efficiently.

The advantage of applying online media monitoring is the effectiveness of it in delivering information to the dot as compared to printed media which takes more than 24 hours to deliver. Therefore, it is seen to be crucial for public relations to always be aware on what is mentioned about the organizations and other related matter. This is to ensure that the company would be successful in top of others from various aspects.

References

Donald K. Wright & Michelle Drifka Hinson (2012). Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 until 2012:A Longitudinal Analysis. Retrieved on 12^th Oct 2012 from http://www.prsa.org/intelligence/prjournal/documents/2012wrighthinson.pdf

Frank Jefkins (1983). Public Relations M&E Handbook Series 2^nd Edition. Macdonalds & Evans Ltd. Plymouth

Media Monitoring: The Complete Guide Retrieved on 12^th Oct 2012 from http://www.cyberalert.com/downloads/media_monitoring_whitepaper.pdf

ELEVATING LOCAL MUSIC INDUSTRY THROUGH NEW MEDIA

By Razaleigh Zain,

Music Ambassador for Mnation, Universal Music Malaysia.

When we want to talk about music in Malaysia, definitely we would relate it to our diversity of culture. For some music is life. When the British gained complete political, administrative and economic control of the country (1905-1957), they established their own educational system through which western music - namely Mozart, Beethoven and Chopin, was introduced first to the Malay aristocracy, and later filtered down to the masses (AsiaRecipe, 2000). In post-Independence Malaysia, the movies, especially Broadway musicals, also had a hand in popularising western music. Malay movies followed suit with songs of Malay flavour based on western tempered scale and arrangement. The songs of the late Malay movie legend P. Ramlee bear testimony to this fact.

         

   To date, we can see there are many talented singers cherish our local industry with their unique taste of music. Yuna, Ziana Zain and Siti Nurhaliza are names that we are familiar in the local music scene today. Back in the days we only get the chance to listen to their songs through radio or we need to buy their album. Now, the advancement of technology has created new created new way to get closer to your favourite artistes. A reversal of tides has slowly changed people’s mindsets about our entertainment industry as some of our homegrown talents have even been making it internationally such as Zee Avi. The use of social media platforms such as Facebook, Twitter, Youtube or Instagram have all played a part in boosting this industry, helping artists gain support from their fellow Malaysians (Pang, 2012).

        

    Social media is a new trend among Malaysians today. According to SocialBakers, social networking statistics show that Facebook penetration in Malaysia is 49.94% compared to the country's population and 77.29% in relation to number of Internet users. The total number of FB profiles in Malaysia is reaching 13 063 580 and grew by more than 606 020 in the last 6 months. This statistic has proven the effectiveness of using social media as tool to reach larger audiences. In the article, “Social Media & the Malaysian Entertainment Industry” written by Sara Pang in Intergrity.com, she questioned the readers does social media really aid local artists and the Malaysian entertainment industry in increasing fan support locally as well as globally?

Sources

1.      Malaysia Facebook Statistics. (2012). Retrieved September 15, 2012, from SocialBakers: http://www.socialbakers.com/facebook-statistics/malaysia

2.      Malaysian Music. (2000). Retrieved September 15, 2012, from Asia Recipe.com: http://asiarecipe.com/malmusic.html

3.      Pang, S. (2012, July 17). Social Media & The Malaysian Entertainment Industry. Retrieved September 15, 2012, from Beneath The Red Hood: http://www.integricity.com/blog/social-media-the-malaysian-entertainment-industry

YouTube it.

Day by day the number of people using the internet is increasing rapidly. Children, teens, adults, teachers, parents, grandparents, everyone is signing up to famous social sites on in the internet. Well, almost everyone….. Except for the Chinese in China.

But most importantly, more people are switching to watching videos and movies on the internet rather than watching television. Why? That’s simple: control. Everyone loves to be in control of what they want to do. Be it in the kitchen, office or in the bedroom. It is in the human nature to want to take control. And this is when Youtube comes in. You search, and you watch what you want to watch. Anytime, any day, anywhere.

Ever since its birth in 2005, YouTube has been a global phenomenon. With being a subsidiary of Google in 2006, it is the platform for everything. According to Google chairman and CEO Eric Schmidt, YouTube has created the largest online video community in the world, it’s shaping the way video is produced, distributed, and monetized. YouTube is a media catalyst. The creators have built the technology platform, aggregated the audience and now YouTube has the monetization tools that allow anyone to create and distribute content through a single point at a global scale. YouTube is also a medium to connect awareness and action that are needed for corporate companies to evolve both their product and the way nonprofits approach social media.

YouTube is the home of millions of videos. Some may be informational such as National Geographic’s YouTube channel and some may be disturbing like the highly controversial video being uploaded on YouTube, Innocence of Islam. Nevertheless, YouTube has everything.

Yes, everything.

Previously, you would have to book for flight tickets, accommodations, and entry tickets to world’s famous rave party, Tomorrowland. Now, with the existence of YouTube, you get to experience the loud bass thumping, DJ spinning in your eardrums, anywhere around the world – even in your bathroom. A statement being blurted our bluntly by YouTube’s head of products, “YouTube is emerging as the first global TV station… The living room for the world,” (Hunter Walk, 2011)

And it doesn’t stop there. Instead of becoming just an ordinary viewer, you get to take part too. Uploading a normal video would take you less than 30 minutes where as High Definition videos might take you a little bit longer. But without patience and effort, you’re not going to go anywhere.

YouTube is also a platform to make money. If your channel gets millions of views, YouTube will pay you to make more videos. With recognition you get rewarded. Among the YouTubers who get paid are KevJumba, JennaMarbles, JacksGap, DulceCandy87 and Smosh.

If you have never been noticed before, now’s the time to get that HD camera that you have been using to film videos of birthdays and drunken parties and use it for a good cause. Show to the world (literally) what you are capable of. Make one video that’s brilliant (and highly annoying too) like PSY’s Oppa Gangnam Style and you my friend are on the way to stardom. Sign up and upload now. It only takes the one site to make it all happen, YouTube. J

References:

1)     Daniel Sacks, January 31, 2011. “How YouTube’s Global Platform is Redefining the Entertainment Business”

http://www.fastcompany.com/1715183/how-youtubes-global-platform-redefining-entertainment-business

2)     Rahim Kanani, June 4, 2012. “Why YouTube is The Ultimate Platform for Global Social Change”

http://www.forbes.com/sites/rahimkanani/2012/06/04/why-youtube-is-the-ultimate-platform-for-global-social-change/

Submitted by,

Putri Suzi Elanee bt Megat Zaharuddin 

SELF-EFFICACY AND NEW MEDIA

Although computers and the Internet are the vital tools in people's lives today, facilitate life on the one hand, they have brought new risks with them on the other. Internet dependency, or problematic Internet use, has emerged as a new concept of addiction.

In the era of globalization and advancement of technology, each and every person in this world is familiar with the new media technology. Today’s modern society is completely embedded within a technological context, which makes the understanding and evaluation of technological self-efficacy critical.

According to Cherry (2012), self-efficacy is the beliefs in one’s capabilities to organize and perform the sequences of action required to produce given achievement. In other words, self-efficacy determine on how people feel, think, motivate themselves and behave.

Todays, self-efficacy has come out accordingly with the new media, that is computer self-efficacy and Internet self-efficacy. Internet self-efficacy is an extension of computer self-efficacy, which is defined as “a person’s perception of their ability to learn and use computers and computer programs” (Nowak and Krcmar,2003). Computer self-efficacy and self-efficacy generally are important analysts not only of computer use, but the level of success one will experience when using a computer, because self-efficacy is also a specialist of the effort and persistence a person will put forth when faced with given task.

Written by:

Nurul Amirah Binti Abdul Halim

2011437098

references:

Kendra Cherry (2012). What is self-efficacy. Retrieved on October 2012 at http://psychology.about.com

Nowak, K. and Krcmar, M. (2003). Improving computer efficacy and perceptions of

technology related careers in the classroom: A case study. Retrieved on October 2012 at  http://www.allacademic.com/meta/

V-LOG CELEBRITY : GLOZELL AND SUBWAY SANDWICH

alright, alright! 

we have read too many words already in this blog. so here something I find interesting to share with you guys and somewhat we can relate as PR. 

lets watch it first!

So what do you think this video made by Glozell who have avid followers and v-log views that can reach millions within a week, ruin reputation of Subway.

How as a PR to subway to counter this issue? 

Base in my brief search online, there is nothing apparent done by Subway and about 10 blogs/website share this video of Glozell and Subway. 

lets discuss.

posted by Ashman Mahfudz

Love at first site

It is commonly known to everyone that new media site such as facebook, twitter, blogs, website and many more, has been an interactive medium that act as place to build relationship with people around the world.

Free publicity can be easily gained as these are the sites that guarantee you a fast, cheap and it is the easiest way to reach your target audience.

E-PR relationships does not only concern on getting people to view your site. It is about how you deliver messages or information in order to attract and at the same time maintain relationships with your targeted audience.

You can get a thousand of hits in a day, but people will eventually get bored when they knew that your site are not giving them what they want, you too are definitely would not gain anything from your site. The first 15 seconds relationship is important as an initial impression with your audience. Creatively create an effect that could influence your viewers to create a greater buzz to others.

Your E-PR is not effective if your viewers choose to leave your site within 15 seconds.

Reference:

Haig, M. (2000) The Essential Guide to Public Relations on the Internet. United Kingdom: Kogan Page.

By,

Noor Asyikin Sazali